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The stack
What each tool does in the workflow, what it replaces, and its catch. I don't list prices because they change; check the tool's own pricing page.
Claude
Writes idea lists, scripts, captions, and the second-pass fact-check.
Replaces: A freelance scriptwriter for first drafts.
The catch: It will state tool facts confidently even when they're stale. Paste the tool's pricing or feature page into the prompt, and cut any claim you can't point to on that page.
Check Claude's current pricing →ElevenLabs
Turns the script into voiceover, with word timings for captions.
Replaces: Recording and re-recording yourself.
The catch: Pricing is credit-based, so retakes and long scripts add up. A voice clone is only as good as the clean samples you feed it.
Check ElevenLabs's current pricing →Pexels
Free stock b-roll behind the captions.
Replaces: Paid stock libraries for most filler shots.
The catch: The popular clips show up on a lot of channels, and the selection of vertical footage is thinner.
Check Pexels's current pricing →Remotion
Renders the video from code, with captions, hook text, and the end card, identical every time.
Replaces: Manual editing in a timeline editor.
The catch: You need to be comfortable with code (React). Companies above a small size need a paid license, so check their license page. No-code swaps are below.
Check Remotion's current pricing →Submagic
No-code swap for the caption step: upload a clip, get animated captions.
Replaces: Hand-timing captions.
The catch: The default styles are recognisable. Customise them or your videos look like everyone else's.
Check Submagic's current pricing →Descript
No-code swap for editing: cut video by editing the transcript.
Replaces: Scrubbing a timeline to cut filler words.
The catch: It shines on talking-head and podcast edits. It's not built for heavy motion graphics.
Check Descript's current pricing →beehiiv
Sends the welcome sequence and weekly email. The list is the part no algorithm can take away.
Replaces: Relying on a platform's reach to talk to your audience.
The catch: Check which automation and API features your plan includes before you design a sequence around them.
Check beehiiv's current pricing →Make
No-code swap for the glue: move files and captions between tools on a schedule.
Replaces: Writing your own scripts and cron jobs.
The catch: Usage-based pricing means big, chatty scenarios can burn through your allowance faster than you expect.
Check Make's current pricing →Notion
Idea bank and content calendar, plus the log of which hooks worked.
Replaces: Scattered notes and spreadsheets.
The catch: Large databases get slow and messy without a little structure. It's also not a posting scheduler.
Check Notion's current pricing →Want the prompts too?